Leadership Thoughts

leading in today's world

Obama to Trump Voters

People who voted for Obama in 2012 and for Trump in 2016, about 5.7 million voters, played an essential role in Trump’s victory. A research paper by Stephen Morgan and Jiwon Lee explore the characteristics of these voters. While their research focuses primarily on white non-Hispanic “crossover” voters they also discuss the characteristics of white non-Hispanic voters who did not vote in 2012 but voted for Trump in 2016. The authors also generate some comparisons between these two sets of voters and Romney-Trump voters.

Cross-pressured voters are those voters who are subject to conflicts and inconsistencies in whom to vote for.… Read the rest